This global research explores the drivers of success in strategic meetings management.
Early adopters of SMM programs describe a range of benefits including transparency of spend, cost savings and risk mitigation. However, despite these benefits, the SMM industry has not reached a high level of market maturity.
Experts agree that implementing an SMM program is a constantly evolving journey. Each program is and must be unique, designed to align with corporate goals, objectives and culture.
It does not have to be difficult, particularly in the early stages: many of today's most effective programs started small and grew.
Key advice and findings from the experts include:
Focus on the strategy, not the tactics
Determine what you want to achieve first and build a roadmap to get there
Stakeholders, stakeholders, stakeholders: identify and engage them