United Kingdom

 

Increase travel policy compliance through communication

CWT can help you increase awareness of our services among your travel bookers and raise policy compliance levels.

 

A successful partnership with your travel management company (TMC) can help you achieve your travel programme goals. However, it's essential to rally the troops and have your travel bookers on board if your travel programme is going to help your company meet its key objectives.

 

Determine your goals

• Do you want to increase online booking tool (OBT) adoption rates?

• Do you want to make sure travel bookers are using preferred suppliers to get the best rates available?

• Do you want to you reduce carbon emissions from your travel programme?

 

How to communicate your travel goals

• Look at the channels open to you within your organisation: newsletters, publications, the intranet, and promotional giveaways can all be used to create a buzz around travel and the benefits of booking through CWT

• Your programme manager and CWT’s marketing team can work with you to help match the communications with the tone of your organisation

• Breaking messages up into bite-sized chunks will make them more memorable than huge chunks of information

• Use CWT's range of bespoke communications that can be formatted to include your company's branding and specific message. Posters, adverts and e-cards can all be created for you, while our change management email templates deliver branded messages that help to promote the use of products or heighten compliance.

 

Tackling specific traveller complaints

• Your travel bookers are complaining the OBT is too complicated
  Without booker and traveller support, online booking will never take off in your organisation, so CWT provides ongoing support to tackle low adoption rates.

   

• You want to increase call rates to your CWT branch
  Often low call rates can simply be caused by a lack of awareness about CWT's services. When trying to increase call rates between CWT client Doncasters' travel bookers and their dedicated travel team at CWT, we arranged a meeting between the two teams to build the relationship and increase confidence in using us to book their business travel.

   

• You want to improve policy compliance
  You could implement a mandate or, for a softer approach, try ‘friendly competitions' based on the cost savings reports provided by CWT. There are tools available to help you as well such as  CWT Programme Messenger to send targeted emails to your travellers, perhaps advising that they have booked a non-preferred supplier, or promoting use of your OBT. One client saw a 3% increase in online adoption, following just a month-long email campaign.

Search