United Kingdom

 

CWT Connect Now is convenient and cost-effective for Mapfre Assistance

Booking business travel online can mean shopping around for the best deals; CWT Connect Now is an online booking tool designed specifically for business customers.

 

3 reasons to read on:

• Find out more about CWT Connect Now

• Discover how simply you can implement online booking for your business travel

• Learn how CWT Connect Now can help your traveller stay within policy

 

What was the project?

 

To implement an online booking tool (OBT) for CWT client Mapfre Assistance – the UK arm of Mapfre Group, who acquired InsureandGo in 2010 – in order to cope with growing demand for business travel within their organisation. After considering the options available they chose CWT Connect Now , an OBT specifically designed for small to mid-sized companies. The key requirements were to:

• Keep travellers safe and be able to locate them in an emergency

• Increase travel policy compliance

• Free up bookers’ time from searching online for the best deals

 

What did working together achieve?

 

Following a series of bespoke communications and training sessions with Mapfre Assistance, the tool was successfully implemented. Major achievements were:

• 67% air adoption rate within six months

• 18% decrease in the average ticket price

• Profiles for all travellers which saves time when booking

• Increased policy compliance – only approved options are available to bookers

   

The CWT Connect Now offering also provides Mapfre Assistance with a dedicated team at the end of the phone to deal with any urgent travel plans complex bookings.

 

“The prices listed in CWT Connect Now appear similar to other online deals. However, the latter do not always include costs such as internet or breakfast, making the final total more than expected.

Danielle Lansley, PA to the head of e-Commerce, InsureandGo,

 

“When booking with an autonomous online site you don’t get the benefit of traveller tracking. If something happens that requires the evacuation of travellers from a country, you need to be able to pinpoint an employee’s location to get them home safely, which CWT Connect Now allows you to do.”

Caroline Oxtoby, national account manager,  Carlson Wagonlit Travel

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